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What is NOW TV?

NOW TV is the easy way to get the movies, shows and sports you want, when you want. All you need to get started is an internet connection and a compatible device.

You can watch on loads of devices, including tablets, smartphones and games consoles, plus our very own NOW TV Smart Stick and NOW TV Box.

How does it work?

To start watching NOW TV, just grab a NOW TV Pass and create a free NOW TV account to become a NOW TV member.

5 different Passes are available: Entertainment, Cinema, Sports, Kids and hayu.

Simply pick the combination that suits you, and change whenever you like, as often as you like.

Each Pass gives you access to the latest on demand movies or shows, and live TV channels too (except for hayu).

Grab NOW TV Passes with BT TV

You can grab NOW TV Passes by signing up for TV with our partner BT.

Just follow the steps in the FAQs below to sign up. Alternatively, pop into your local EE store or call BT on 0800 800 150 to speak to a BT expert. 

Get unlimited broadband with NOW TV

On top of the latest and best TV, you can get reliable, unlimited broadband and calls with NOW TV. With no contract.


Find out more



NOW TV Entertainment Pass

7 day free trial, then £9.99 a month.

The latest must-see TV shows on channels you won’t find on Freeview, plus catch up and over 250 box sets.

More infoFind out more about the Entertainment Pass

Sky Cinema Pass 

7 day free trial, then £11.99 a month.

You get 11 Sky Cinema channels, plus over 1000 movies to watch on demand.

More infoFind out more about the Sky Cinema Pass

Sky Sports Pass

Choose a Day or Month Pass to get your fix of live sports:

  • Sky Sports Month Pass – £33.99 a month, all 11 Sky Sports channels
  • Sky Sports Day Pass – £9.99 for 24 hours, all 11 Sky Sports channels.

More infoFind out more about the Sky Sports Pass

NOW TV Kids Pass

7 day free trial, then £3.99 a month. 

You get 6 channels, plus thousands of episodes on demand.

More infoFind out more about the Kids Pass

hayu Pass

7 day free trial, then £4.99 a month.

You get over 150 box sets of top reality TV shows, added the same day as the US premiere.

More infoFind out more about the hayu Pass


Catch all the action in HD with NOW TV Boost

Add NOW TV Boost to get all Sky Sports channels, movies and selected shows in full HD, plus other nifty extras:

  • Watch 6 Sky Sports channels – Main Event, Premier League, F1, Football, Cricket and Golf – at 50 frames per second 
  • Get awesome audio with Dolby Digital 5.1 surround sound
  • Stream on 3 devices at the same time, instead of the usual 2.

Find out more about NOW TV Boost


First, you’ll need to create an account and grab a TV Pass to become a NOW TV member.

Step 1:

Go to and choose from the Cinema, Entertainment, Sports, Kids or hayu Passes.

Step 2:

Add any more Passes you want to your basket, then go to Checkout.

Step 3:

Fill in your details to create a NOW TV account, and select Start watching.

Fill in your details to create a NOW TV account

You’ll need to complete all the fields, including payment info, so we can set up your account. Don’t worry, we won’t take a payment if you’re starting a free trial or you’ve got a voucher (you might have received one with your NOW TV Box or Smart Stick).

There are 2 ways to create a NOW TV account and sign up for TV Passes if you're a BT customer: online, or via your on-screen BT TV guide.

To sign up online:

Step 1:

Go to and pick one of the flexible TV packages which include NOW TV Passes.

Step 2:

Fancy any of the other NOW TV Passes?

You can tailor your package by adding more Passes as a monthly bolt-on. 7 day free trials are available for Entertainment, Cinema, Kids and hayu Passes.

When you're done, head to Checkout.

Step 3:

You’ll be asked to enter your NOW TV email address.

If you already have a NOW TV Account, BT will send you a One Time Passcode to that email address to validate that you're the account owner.

If you’re new NOW TV, you won’t need to do anything and you can skip to Step 5.

Step 4:

If you’re an existing NOW TV customer, you can chose to move your current NOW TV Passes to your BT bill, or cancel them.

If you chose to cancel a NOW TV Pass, it’ll stop on your next payment date.

Step 5:

Confirm your order and start enjoying NOW TV Passes on your BT TV box and on loads of other devices.


To sign up via your BT TV guide:

Step 1:

Find a NOW TV channel you’re interested in on your on-screen TV guide. Select something you want to watch and press OK to see what packages you can get that include NOW TV Passes.

Step 2:

Select a new package to see full details, including all the extra channels you’ll get. Select Continue with this package next to the one you want.

Fancy any of the other NOW TV Passes?

You can tailor your package by adding more Passes as a monthly bolt-on. 7 day free trials are available for Entertainment, Cinema, Kids and hayu Passes.

Step 3:

Enter your BT Payment PIN.

Step 4:

Confirm the email address you want to use to register your NOW TV account. This can be the same address you use for your BT account, or you can enter a different one.

Already got a NOW TV account? Just enter the email address you used to set up your account. If you can't remember what address you used, our Account finder might be able to help.

Step 5:

Follow the steps to choose your email preferences for your new NOW TV account, and to review your order and terms and conditions. When you’re happy, select Continue.

Step 6:

Select Activate new channels to add your new channels to your BT programme guide and start watching. 


You can watch all our Sky Sports channels, movies and selected shows in full HD with NOW TV Boost. That’s 1080p video quality instead of the usual 720p, for just £3 a month extra.

NOW TV Boost also gives you:

  • 3 Sky Sport channels – Main Event, Premier League and F1 – at 50 frames per second.
  • A fully immersive audio experience with Dolby Digital 5.1.
  • An extra stream – so you can watch on 3 devices at the same time, instead of the usual 2.

How do I get NOW TV Boost?

When you go to and TV Passes to buy a Pass or start a free trial, you’ll see the option to buy or try NOW TV Boost alongside it.

Keep in mindYou won’t be able to get NOW TV Boost if you’ve only got a Sky Sports Mobile Month Pass, or if you only have Passes you pay for via a third party such as iTunes or Vodafone.

Find out more about NOW TV Boost

We’re always adding new movies and shows on demand.

You can browse our movies catalogue to see what’s available to watch right now, and see what shows are available on catch up and box sets on our entertainment catalogue.

Our kids section shows all the episodes and shows ready and waiting for your little ones to enjoy whenever they like.

Check out our sports highlights to see what live events are coming up on the Sky Sports Pass.

And discover all the binge-worthy box sets ready and waiting for you with a hayu Pass.

NOW TV Smart Stick, NOW TV Smart Box with 4K & Voice Search and NOW TV Smart Box with Freeview

The NOW TV Smart Stick and the NOW TV Box both let you watch all the best and latest movies, shows and live sports on your big screen.

What’s more, both NOW TV devices connect to your broadband to turn your TV into a smart TV. You can watch your favourite shows with catch up TV from BBC iPlayer, All 4 and more. Plus access over 50 extra apps, including Netflix, YouTube and Vevo.

More info Find out what other clever stuff you can do with the NOW TV Box or Smart Stick

You can watch NOW TV on loads of devices, from your tablet or laptop to your PS4 or Xbox.

You can add up to devices and watch on 2 devices at the same time (3 if you have NOW TV Boost, or just 1 smartphone if you only have a Sky Sports Mobile Pass).

More info What devices can I use to watch NOW TV?

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