What is NOW?

NOW is the easy way to get the movies, shows and sports you want, when you want. All you need to get started is an internet connection and a compatible device.

You can watch on loads of devices, including smart TVs and streaming devices, laptops, smartphones and games consoles.

How does it work?

To start watching NOW, just choose your membership and create a free NOW account to join.

There are 4 different types of membership: Entertainment, Cinema, Sports and Hayu.

Simply pick the combination that suits you, and change whenever you like, as often as you like.

Each membership gives you access to the latest on demand movies or shows, and live TV channels too (except for Hayu).


Sign up with a minimum-term plan

We'll sometimes have a minimum-term plan available for our Entertainment, Cinema and Sports Memberships, which allows you to sign up for a fixed period of several months at a lower monthly price.

This means that if you cancel your membership during your minimum term, your cancellation won’t take effect until your plan ends.

Head to NOWTV.com to see our current minimum-term plans.


Join NOW with EE TV

You can also join NOW by signing up for TV with our partner EE TV.

Just follow the steps in the FAQs below to sign up. Alternatively, pop into your local EE store or call 0800 800 150 to speak to an EE expert. 


Get unlimited broadband with NOW

On top of the latest and best TV, you can get reliable, unlimited broadband and calls with NOW. With no contract.

Find out more



Entertainment Membership

£9.99 a month

Critically acclaimed shows and kids TV you won’t find anywhere else.

More infoFind out more about our Entertainment Membership

Cinema Membership 

£9.99 a month

You get 11 Sky Cinema channels, plus over 1000 movies to watch on demand.

More infoFind out more about our Cinema Membership

Sports Membership

Choose a Day or Month Membership to get your fix of live sports:

  • Sports Month Membership – £34.99 a month, all Sky Sports channels 
  • Sports Day Membership – £14.99 for 24 hours, all Sky Sports channels.

More infoFind out more about our Sports Membership

Hayu Membership

£4.99 a month

You get over 150 box sets of top reality TV shows, added the same day as the US premiere.

More infoFind out more about our Hayu Membership


Catch all the action in HD with NOW Boost

Add NOW Boost to watch ad-free, and get all Sky Sports channels, movies and selected shows in full HD. Plus other extras too:

  • Watch all Sky Sports channels at 50 frames per second 
  • Get awesome audio with Dolby Digital 5.1 surround sound
  • Stream on 3 devices at the same time, instead of just 1.

Find out more about NOW Boost

First, you’ll need to create an account and choose your membership.

Step 1:

Go to NOWTV.com/membership and choose from Cinema, Entertainment, Sports or Hayu Membership.

Step 2:

Add any other membership you want to your basket, then go to Checkout.

Step 3:

Fill in your details to create a NOW account, and select Start watching.

Fill in your details to create a NOW account

You’ll need to complete all the fields, including payment info, so we can set up your account. Don’t worry, we won’t take a payment if you’re starting a free trial or you’ve got a voucher (you might have received one with your NOW Smart Stick or Box).

There are 2 ways to create a NOW account if you're an EE TV customer: online, or via your on-screen EE TV guide.

To sign up online:

Step 1:

Go to EE.co.uk/TV and pick one of the flexible TV packages which include a NOW Membership.

Step 2:

Fancy any of the other NOW Membership options?

You can tailor your package by adding more membership options as a monthly bolt-on. 7 day free trials are available for Entertainment, Cinema and Hayu Membership.

When you're done, head to Checkout.

Step 3:

You’ll be asked to enter your NOW email address.

If you already have a NOW account, EE TV will send you a One Time Passcode to that email address to validate that you're the account owner.

If you’re new to NOW, you won’t need to do anything and you can skip to Step 5.

Step 4:

If you’re an existing NOW member, you can choose to move your current NOW Membership to your EE TV bill, or cancel it.

If you chose to cancel any of your membership options, they'll stop on your next payment date.

Step 5:

Confirm your order and start enjoying NOW Membership on your EE TV box and on loads of other devices.


To sign up via your EE TV guide:

Step 1:

Find a NOW channel you’re interested in on your on-screen TV guide. Select something you want to watch and press OK to see what packages you can get that include NOW Membership.

Step 2:

Select a new package to see full details, including all the extra channels you’ll get. Select Continue with this package next to the one you want.

Step 3:

Enter your Payment PIN.

Step 4:

Confirm the email address you want to use to register your NOW account. This can be the same address you use for your EE TV account, or you can enter a different one.

Already got a NOW account? Just enter the email address you used to set up your account. If you can't remember what address you used, our Account finder might be able to help.

Step 5:

Follow the steps to choose your email preferences for your new NOW account, and to review your order and terms and conditions. When you’re happy, select Continue.

Step 6:

Select Activate new channels to add your new channels to your EE TV programme guide and start watching. 

You can watch all our Sky Sports channels, movies and selected shows in full HD with NOW Boost. That’s 1080p video quality instead of the usual 720p, for just £6 a month extra.

NOW Boost also gives you:

  • Ad-free streaming.
  • All Sky Sport channels at 50 frames per second.
  • A fully immersive audio experience with Dolby Digital 5.1.
  • Extra streams – so you can watch on 3 devices at the same time, instead of just 1.

How do I get NOW Boost?

When you go to NOWTV.com to choose your membership, you’ll see the option to buy or try NOW Boost alongside each membership type.

Keep in mindYou won’t be able to get NOW Boost if you’ve only got a Sports Mobile Membership, or if you only have membership you pay for via a third party such as Apple or Amazon.

Find out more about NOW Boost

We’re always adding new movies and shows on demand.

You can browse our movies catalogue to see what’s available to watch right now, and see what shows are available on catch up and box sets on our entertainment catalogue.

Our kids section shows all the episodes and shows ready and waiting for your little ones to enjoy whenever they like.

Check out our sports highlights to see what live events are coming up with a Sports Membership.

And discover all the binge-worthy box sets ready and waiting for you with a Hayu Membership.

You can watch NOW on loads of devices, from your tablet or laptop to your PS4 or Xbox.

You can stream on 1 device at a time (3 if you have NOW Boost).

More info What devices can I use to watch NOW?

Xfinity Internet customers in the United States can enjoy NOW TV, which lets you stream 40+ live channels and on-demand content with no annual contract – as well as giving you access to Peacock Premium at no extra cost.

For more info, head to the Xfinity website.

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