What is NOW Boost?

NOW Boost is the way to enjoy sports, movies and shows with better picture and sound quality than ever before on NOW.

Not only that, but Boost also gives you an extra streaming allowance and lets you watch ad-free (see below for details). All for just £6 a month.

Add Boost to enjoy ad-free streaming in Full HD with surround sound on up to 3 devices at the same time

What do I get with NOW Boost?

  • Ad-free streaming: Cinema, Entertainment and Sports Members can watch on-demand shows, movies and sport without ads.
  • Full HD: Watch all the Sky Sports channels, plus selected shows, movies and Bonus Streams, in 1080p video quality instead of the usual 720p.
  • Awesome audio: Got a surround sound speaker system or soundbar? Boost lets you enjoy a fully immersive audio experience with Dolby Digital 5.1. (Excludes Bonus Streams)
  • Smoother sporting action: All the Sky Sports channels stream at 50 frames per second (except on Xbox One & Series X/S and LG TV).
  • Extra streaming allowance: Another handy benefit is that you get to stream on 3 devices at the same time. Perfect for families that can’t agree on what to watch! (Members without Boost can only watch on 1 device at a time).

Keep in mindYou’ll need a minimum internet speed of 12Mbps to stream in 1080p.


Does having Boost mean I won't see any ads?

If you upgrade to Boost, you won't see ads when you watch on-demand shows, movies and sport. You'll still see promotional trailers for shows, movies and events you can access, as well as ads that appear on live channels.


How do I get NOW Boost?

Already a NOW Member?

To add Boost, just head over to the NOW Membership area of My Account and select Start free trial or Add Boost.

(If you pay for your membership through EE TV and your TV package doesn't include Boost, it's easy to add it in My Account in the same way. The cost will be added to your monthly EE TV bill.)

Keep in mindYou won’t be able to get NOW Boost if you’ve only got Sports Mobile Membership. 

New to NOW?

You'll need to head over to NOWTV.com/membership and choose a membership first. You might see the option to add Boost as you check out, but if not, once you've created your account you can add it by going to the NOW Membership area of My Account.



You just need any NOW Membership (except Sports Mobile Membership) to be able to add Boost and watch ad-free on up to 3 devices at once.

To enjoy the other benefits of full HD, surround sound and 50fps on Sky Sports channels, you’ll need:

  • An HD TV
  • A minimum internet speed of 12Mbps
  • Dolby digital 5.1 surround sound speakers or sound bar, for the optimal audio experience
  • One of these devices: 
    • NOW Smart Stick
    • Any NOW Box
    • Amazon Fire TV Stick (2nd & 3rd Gen, 4K & 4K Max, Lite & Basic Edition)
    • Amazon Fire TV Cube 2nd Gen (2019)
    • Amazon Fire TV 2nd Gen (2015) & 3rd Gen (2017)
    • Amazon Fire TV Edition – JVC 4K (2019), HD/FHD (2020), 2K (2021) & UHD (2021); Technika/Bush 4K (2020)
    • Nebula Soundbar (2019)
    • Android TV
    • Hisense TV (supported models from 2022-2023)
    • Roku Express or Roku Streaming Stick
    • A supported Samsung TV
    • Sony TV (most models from 2016)
    • PS4
    • PS5
    • Xbox One (50fps not currently available)
    • Xbox Series X & S (50fps not currently available)
    • Apple TV HD (gen 4) or 4K
    • YouView (including TalkTalk, BT & EE TV boxes)
    • LG Web OS TV (50fps not currently available)
    • JVC Fire TV Edition Smart 4K TV
    • Chromecast Ultra or 3rd generation (check what generation your Chromecast is here). Note: If you're using Chromecast with iOS, you'll need to have the latest version of the NOW app to enjoy Boost.


You can watch all of the following in 1080p with Boost:

  • All the Sky Sports channels and on-demand content – plus, Sky Sports channels stream at 50fps
  • Selected sports Bonus Streams, where the video feed allows for higher stream quality. (Bonus Streams are available for Sports Month Members only. Dolby 5.1 surround sound isn't available for Bonus Streams)
  • All the live Sky Cinema channels, plus all on-demand movies
  • All the live Entertainment channels except Cartoonito and Nicktoons, which aren’t in HD, plus selected box sets and limited on-demand kids' episodes
  • A very limited selection of Hayu box sets. 

If you've added Boost via our website, your account could take up to 4 hours to reflect the fact that you've added it. To get around this, you can trigger your account to update by signing out of the NOW app and signing back in again.

If you added Boost via your Smart Stick, Box, smart TV, PlayStation or Xbox, your account will update straight away and you won't need to do anything.

If you’re already a member, you can start a free 7-day trial of Boost whenever you fancy. Just head over to the NOW Membership area of My Account, and select Start free trial.

If you’ve only got Sports Day Membership, you won’t be eligible for a free trial but you can add Boost for just £6 a month. Head to NOW Membership and hit the Add Boost button.  

Keep in mindYou won’t be able to get Boost if you’ve only got Sports Mobile Membership.

That depends on what type of membership you’ve got.

As long as you’ve got an active monthly membership, your Boost will renew automatically each month unless you cancel it. You can cancel at any time in exactly the same way as you’d cancel your membership, by going to NOW Membership.

If you’ve only got Sports Day Membership, your Boost will only run for one month, and won’t auto renew – so you don’t need to remember to cancel it.

If you cancel your last monthly membership (unless it’s one you pay for through a third party, like Apple), we’ll automatically cancel your Boost for you as well.


No. The HD and Surround Sound features of Boost aren't available on any of the following devices that you can watch NOW on:

  • PC/Mac
  • iOS or Android mobile devices 
  • Amazon Fire & Fire HD tablets
  • Roku devices other than Roku Express or Roku Streaming Stick
  • Chromecast 2nd generation.

We're always looking to make Boost available on more devices, so check back regularly to see if your favourite device is supported.

Yes, you can. Even if you can't benefit from Full HD and Surround Sound, you'll still get the extra streaming allowance and be able to enjoy ad-free viewing.

Once you’ve got NOW Boost, if a show is available in HD you’ll be able to see the HD and 5.1 symbols next to it:

Shows and movies available in full HD will have the HD symbol next to them

Most new shows and movies we add to the Entertainment and Cinema Membership will be available in HD, and we’ll be working hard to upgrade what’s already there, too, so keep checking back to see if the show you want is in HD yet.

Ads are shown on live channels on all devices.

In addition, Cinema, Entertainment and Sports Members without Boost will see ads in on-demand shows, movies and sport.

If you've got a soundbar or surround sound system, you'll just need to make sure your device is set up correctly to benefit from Dolby Digital 5.1 sound quality. Find out how to adjust your audio settings

No, there are no ads in Hayu shows.

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