How to become a NOW Member

Welcome to the home of brilliant entertainment! Joining NOW is easy. Select the kind of membership you want below to find out how to get started:

Step 1:

Head to and select an Entertainment, Cinema or Hayu Membership. If there are any offers or free trials available, you'll find them here. 

Step 2:

Follow the onscreen instructions to create your NOW account.

Step 3:

Finally, enter your payment card details to activate your account.

You’re now ready to go. NOW is available on loads of devices, so simply pick one to get started with, find a movie or show, and start watching.

If you've started a free trial, we'll take your first payment when it ends. You'll pay £9.99 a month for Cinema or Entertainment, or £4.99 a month for Hayu. You can cancel at any time.

(For minimum-term plans, if you ask to cancel during your minimum term, your cancellation will only take effect when your plan ends.)

If you need more info before you get started, check out our help article on Sports Membership.

Once you're ready:

Step 1:

Head to  and pick the type of membership you want – Day or Month.

Pick the Sports Membership you want


Step 2:

Follow the onscreen instructions to create a NOW account.


Step 3:

Finally, enter your payment card details to activate your account.

Can I add my membership now but save it for later?

Your Sports Month Membership will start right away, and auto-renew each month.

You can start your Sports Day Membership at a time that suits you. When you add your membership, it'll automatically be saved for you, and will activate whenever you start watching a sports channel.

Your membership will run continuously once you start it. You won’t be able to pause it.


Want to sign up through EE TV?

See the FAQ in this article for info on how to use the BT website or your EE TV box to join NOW: What is NOW?.

Already a NOW Member?

Did you know you can add a membership in My Account?

Head to My Account and then NOW Membership to add to your existing membership (you'll need to sign in, if you haven't already).

Just choose Start free trial or Add membership, and start watching right away.

Paying for your membership through EE TV? You can add extra membership options on top of your core TV package this way, too – the cost will just be added to your monthly EE TV bill.

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