How can we help?

hayu Pass

The hayu Pass is your ticket to get stuck into the most addictive reality TV. Catch loads of shows the same day as the U.S. and feed your habit with thousands of episodes on demand and binge-worthy box sets from the start.


The hayu Month Pass is your ticket to get stuck into the most addictive reality TV.

How to get a hayu Pass


Already got a NOW TV account?

If you’ve already got a NOW TV account, you can easily start a free trial.

Head to My Account, and then Passes & vouchers (you'll need to sign in, if you haven't already). Then just click on Start free trial next to the hayu Pass.

If you’ve had a hayu Pass before or you’ve already used your free trial, select Buy instead.

New to NOW TV?

You’ll need to create an account before getting your Pass. Follow these steps:

  • ​Go to and TV Passes
  • Select the hayu Pass and then Start 7 day free trial
  • We just need a few details before you can grab your Pass and start watching.

Start 7 day free trial


Are you a BT customer?

If you've got a BT TV package, it's easy to add a hayu Pass as a bolt-on. Just head to Passes & vouchers and select Start free trial (or Buy Pass if you've already had a trial) next to the hayu Pass. The cost will be added to your monthly BT bill. 


Choose a question below to find out more.


As a new member, you get a 7 day free trial. Then it’s £4.99 a month, or cancel anytime.

You get access to thousands of reality TV episodes on demand, and you can catch loads of shows the same day as they're aired in the U.S.

The hayu Pass is available on most of our supported devices, except for:

  • LG TV (2012 or 2013 models, plus some 2014, 2015 and 2016 models)
  • Apple TV 2nd or 3rd gen.

There are 2 different ways of watching hayu.

  • If you register on the hayu website, you can watch on all hayu supported devices. You'll be billed by hayu, and you should contact them if you have any issues.
  • If you buy a hayu Pass through NOW TV, you can watch hayu through the NOW TV app on all the devices listed above. You'll be billed by NOW TV, and you should contact us if you have any problems or queries.

There's nothing to stop you having both types of account, but remember, they're completely separate. 

We're aware of a problem at the moment affecting a small number of NOW TV members who won't be able to buy a hayu Pass just yet.

We're sorry you have to miss out for the time being, but we're working on it and hope to make it available shortly.

No. If you've got a subscription directly with hayu, that's completely separate from your NOW TV account. You won't be able to watch it on the NOW TV app, or on your NOW TV device.

If you've got an Apple or Android smartphone or tablet, you can download shows to your device and watch them anywhere. (You might need to update your NOW TV app to make sure you've got the latest version).

Each show can be downloaded twice, and will be saved on your device for up to 30 days. Once you start watching, you've got 48 hours during which you can watch it as many times as you like. Find out more about downloading shows

Unfortunately, only a limited selection of hayu shows are available in full HD. But if you've got Boost, you can still benefit from being able to watch on 3 devices at the same time, as the extra streaming allowance you get with Boost applies across all Passes.

It means that the show will be live on hayu before the end of the day of the premiere in the U.S. So in the UK it may be a different date, but it’s still the same day as the U.S. premiere. 

For example: Keeping Up With the Kardashians S15 Episode 1 

  • U.S. premiere: Sunday 5th August @ 9pm
  • hayu premiere: Monday 6th Aug @ 7am 
  • 7am UK time is 11pm U.S. time, so the episode is live before midnight in the U.S. on Sunday 5th August. 

We'll take your first monthly payment 7 days after you sign up for your free trial. Your next payment will be taken on the same day the following month, or sometimes (if you also started a trial of a different Pass at the same time) a day or two later – in which case you get any extra days for free. Find out how to check your payment date

If you also have any of our other Passes, your hayu Pass will appear as a separate payment on your statement.

If you're a BT customer, when you add the hayu Pass as a bolt-on the cost will be added to your monthly BT bill. To check what you'll pay and when, log in to My BT and look for Billing & Usage.

Did you find this helpful?