New features on NOW
Experience the same NOW and the entertainment you love in a fresh app. From 18th February 2025, we’ll be updating the NOW app with a new look and some great new features.
You’ll be able to set up individual profiles, personalise your NOW viewing experience and get straight to the biggest and best content with top 10 recommendations and enhanced search.
Good to knowWe’ll be rolling out the updates on the NOW app over several weeks. During this time, you may notice the old and new versions running side by side on different devices. It also means that the new features won’t be available on all supported devices straight away. Not sure if your device is supported? Take a look at our supported devices or keep checking your app store for updates.
Learn more about the new features below:
Profiles
Personalise your NOW viewing experience with individual profiles. You’ll be able to keep track of what you’re watching, plus you’ll get your own Entertainment and Cinema recommendations based on your favourite title choices and watch history.
Each profile can have its own:
- Avatar
- Name
- Maturity ratings
- Profile PIN
- Autoplay settings
You can create up to 6 profiles for individual members of your household in one account, including adult and kids profiles.
Profile PIN
Restrict others from accessing your NOW profile with a 4-digit PIN lock. And if you’ve got kids in the house, you can also use a profile PIN to stop younger viewers from watching content in an adult profile.
Parental controls
NOW’s new parental controls will allow you to restrict what each profile sees. As well as the profile PIN feature above, you’ll be able to set a profile-based maturity rating to prevent kids from watching anything they shouldn’t.
Personalised Entertainment and Cinema recommendations
Jump in and start watching entertainment that’s tailored for you. You’ll be able to personalise your profile’s homepage and enhance your Entertainment and Cinema recommendations. Just choose your top 5 favourite titles when you create a new profile, and we’ll suggest TV shows and movies we think you’ll like.
Top 10 rail
Easily discover the top trending content on NOW. Our new top 10 rail will highlight the most popular TV shows and movies ranked by number of streams, plus new releases from the last 90 days.
Enhanced search
We’ve made it easier than ever to find the shows, movies and sports you love on NOW. Our enhanced search feature will allow you to search by genre, actor, title, name, sport, and more. Don’t know what to watch? You’ll also be able to browse the popular searches section for the shows, movies and sports that everyone is watching.