Introductory offers for new members

Thinking about joining NOW? Good call. You’re about to start enjoying epic entertainment – with no hassles.
We often have offers available to members joining NOW for the first time. Pick an option below to find out more about our sign-up offers.

Our free trial gives you access to Entertainment, Cinema or Hayu Membership and NOW Boost for 7 days, for absolutely nothing.

Keep in mindTrials are limited to one per membership, per person – so you'll only be eligible for a free trial of something you haven't tried before.

  • Entertainment Membership – Top pay TV channels and over 300 box sets, plus over 3000 kids' episodes on demand and 6 kids' channels.
  • Cinema Membership – Over 1000 movies to stream whenever you want, plus all the Sky Cinema channels.
  • Hayu Membership – Thousands of reality TV episodes on demand, and loads of shows the same day as the U.S.
  • NOW Boost – Watch ad-free on up to 3 devices at once in Full HD with Surround Sound. (Free trial not available if you only have Sports Day Membership. Find out more about NOW Boost). 


How it works

Go to and select the Entertainment, Cinema or Hayu Membership. If a free trial is available you'll see the option to Start 7 day free trial. Sign up with your details to get full access to the membership of your choice for 7 days. You can watch your movies or shows on loads of devices, like your laptop, tablet, mobile and more.

Discover more about NOW Membership

If you start a trial for one of these, or you add a Sports Month Membership, you'll also have the option to add a Boost trial alongside it – or you can add one later in the NOW Membership area of My Account. (Note that only very limited Hayu shows are available in HD).

After your free trial ends, your membership auto-renews at just £9.99pm for Entertainment or Cinema, £4.99 for Hayu, or £5pm for Boost. You can cancel at any time.

If you're buying a Cinema or Entertainment Membership (or both) from, you can sometimes save money by paying for multiple months in one go. The more months you pay for, the bigger your discount. 

You need to pay for the entire period when you sign up, and you can’t take up the offer along with a free trial or receive a refund after you’ve paid. Offer prices are subject to change.


Joined NOW from one of our partner offers? Your introductory offer starts when you create your NOW account, enter your voucher code and apply it.


When you’ll be charged

This depends on the type of offer you’ve taken up and the T&Cs that apply. For offers with:
  • A monthly charge – payment will be taken 30 days from when you signed up, and monthly after that.
  • No charge – payment is taken when the offer ends. For the end date, check the offer T&Cs.
  • An upfront charge – you pay for the offer when you sign up. And when the offer period ends, your monthly payment starts.

Your offer details

To check the details of your offer, simply sign in to NOW and go to My Account.


Already a NOW Member?

Many of our offers are open to existing members, too. To check to see whether there are any current offers for you, sign in to My Account and head to your My offers page. 

To make sure you don't miss out, it's also a good idea to check you're signed up to our email list. If you're not sure, just head to My Account and Personal details, scroll down to the Be the first to know section and ensure the check box is ticked. 


To opt out of emails, just uncheck the box


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