Watching NOW on Amazon devices
Got an Amazon Fire TV device or an Amazon Fire or Fire HD tablet? You're all set to download the NOW app and start streaming brilliant entertainment, movies and sports. Find out how to start watching...
Already have a NOW account?
Just download the NOW app on your Amazon device, open the app and select the Sign in option.
If you have a mobile handy, scan the QR code. Otherwise, type the URL displayed on your screen into a web browser, and enter the code shown on your TV.
(There's also an onscreen keyboard option if you prefer.)
Then just enter your existing account details.
New to NOW?
Join in through the app in a few simple steps, and you'll pay for your membership via your Amazon account.
Good to knowYou'll need to have 1-Click enabled on your Amazon account.
Step 1:
Download the NOW app on your Amazon device, open the app and select Join in.
Step 2:
If you have a mobile handy, scan the QR code. Otherwise, type the URL displayed on your screen into a web browser, and enter the code shown on your TV.
Step 3:
Enter your details to sign up. Once you're all done, you'll see a viewing PIN displayed. Make a note of it, as you might need to enter it later.
Step 4:
Now you're ready to add your membership. Choose from Entertainment, Cinema, Hayu, Sports Day or Sports Month Membership, plus NOW Boost. (Want to add more than one? You'll need to pick one to start with, then go back and add another.)
And that's it. You're ready to start streaming!
FAQs
You'll find all the Amazon devices that support NOW listed in this article: What devices can I use to watch NOW?
No – you can pay for your membership through Amazon or via your NOW account. (You'll only be able to pay through Amazon if you have an Amazon 1-Click payment method. If you don't, join in via the NOW website and then follow the 'Already got a NOW account?' steps above.)
You can have a mixture of Amazon-billed and NOW-billed memberships on the same account.
No. You're free to enjoy your NOW Membership on all of our supported devices.
If you're paying for your NOW Membership via Amazon, head to the Memberships & Subscriptions section of your Amazon account to view, cancel or restart your membership. You can also update your payment method in the Your payments section.
If you pay for your membership directly with NOW, head to the NOW Membership area of My Account to view, cancel or restart your membership.
Not sure who you're paying? Check your membership details in NOW Membership, where it'll show if any memberships are billed by Amazon.
If you need help with a streaming issue or a problem with the NOW app, click the Get in touch button on this page to contact us by live chat.
You should also choose this option if you have an account or payment query and you're billed by NOW.
If you have an account query and you're billed by Amazon, sign in to Amazon.co.uk to find help and contact information.
If you close your Amazon account, any NOW Membership you're paying for via Amazon will automatically be cancelled.
Sorry – you won't be able to use a voucher if you pay for your NOW Membership through Amazon.
If you pay for your membership directly with NOW, head to the NOW Membership area of My Account to apply your voucher.
If you've got a mixture of Amazon-billed and NOW-billed memberships on your account, you'll only be able to apply a voucher to memberships billed by NOW.
A NOW Membership that you're paying for via Amazon will continue unless you cancel it in the Memberships & Subscriptions section of your Amazon account – regardless of what devices you have. You can continue to enjoy your membership on any other supported devices.
If you've got an Amazon Fire TV Stick or other Fire TV device, you can add NOW Boost to watch ad-free* on up to 3 devices at once in full HD with Dolby Digital 5.1 surround sound. (You'll need a NOW Membership before you can add Boost.)
Amazon Fire tablets don't support the Full HD or surround sound benefits of Boost, but you can still enjoy the extra steaming allowance.
(*Ad-free excludes live channels and trailers promoting NOW content.)
If you added your NOW Membership via your Amazon Fire TV device, you've bought it from Amazon so you'll get a purchase confirmation from them rather than from NOW.
Because the Sports Day Membership isn't a subscription that renews each month, you won't see it in the Memberships & Subscriptions section of your Amazon account. Head to Your Orders and you should find it listed there.