Get NOW TV Sky Sports, Sky Cinema, Entertainment or Kids Passes on Apple TV
You can now get a Sky Cinema Month Pass, Entertainment Month Pass, Kids Month Pass or Sky Sports Day Pass using your Apple TV. This means you can access the latest entertainment straight from your Apple TV. With no contract.
If you buy a Pass using your Apple TV, you'll be billed through your iTunes account. Once you've fully registered an account with us you can also buy through NOWTV.com and continue to watch via Apple TV or any other supported device.
To register an account with NOW TV, follow the instructions on our registration page.
Please note: The hayu Month Pass isn't available on Apple TV at the moment.
Until you've registered a full account with us, you'll only be able to watch any Pass you’ve purchased using your Apple ID (iTunes) on your Apple TV device.
Once you’ve fully registered, you can sign in using your NOW TV credentials and watch all Passes, regardless of where they were purchased.
To register an account with NOW TV follow the instructions on our registration page.
Buying a Pass
Once you've browsed the app on your Apple TV and found something you'd like to watch, you'll be prompted to enter your Apple ID.
Until you've registered a full account with us, you'll only be able to purchase and watch any Pass using your Apple ID (iTunes) on your Apple TV device.
If you’re getting the error message ‘We’ve run into a problem - Cannot connect to iTunes Store’ there’s a payment issue and you’ll need to contact the iTunes Support team to control what devices you use to watch NOW TV.
Once you’ve fully registered, you can purchase a Pass from NOWTV.com, sign in using your NOW TV credentials and watch on Apple TV or any supported device. You can also continue to purchase directly from your Apple TV, using your Apple ID (iTunes).
Can I watch on another device?
If you choose to purchase via your iTunes account you'll be able to register 4 Apple TVs and watch on 2 at any one time. You won't be able to watch on any other compatible devices.
To watch your Passes on other devices you have to have a NOW TV account where your Apple TV will count as a registered device.
Find out more about device management.
To register and generate a NOW TV account, go to the registration page.
iTunes account customers: For help with any billing enquiries, see the Apple TV Support page.
For NOW TV account queries, select the Get in touch button on this page.