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Get NOW TV Sky Sports, Sky Cinema, Entertainment or Kids Passes on Apple TV

 You can now get a Sky Cinema Pass, Entertainment Pass, Kids Pass or Sky Sports Day Pass using your Apple TV. This means you can access the latest entertainment straight from your Apple TV. With no contract.

Apple TV

Buying a Pass on your Apple TV

You can use your Apple ID to buy a NOW TV Pass on your Apple TV. You’ll then be billed for your NOW TV Pass through your iTunes account.
Until you've registered a full account with us, you'll only be able to watch your Pass on Apple TV.

Once you've got a NOW TV account, you can also buy through My Account and continue to watch on Apple TV or any other supported device.

Please note: The hayu Pass isn't available on Apple TV at the moment.


How to register your account with NOW TV

Here's how to create a NOW TV account without buying extra Passes:

  1. Head over to, pick a Pass and start a free trial.
  2. Enter your details, including payment info.
  3. Once you've completed sign-up, go to the Passes & vouchers area of My Account. Hit Cancel Pass next to the Pass you've just started a trial for, and follow the steps.
  4. We'll send a cancellation confirmation to the email address you signed up with. You'll still be able to enjoy your 7-day free trial, but when it ends, you won't be charged.

Now just sign back in to the app on your Apple TV with your new account details and your 2 accounts will be linked, letting you:

  • watch all your Passes on any supported device – not just on Apple TV
  • buy and manage Passes through your NOW TV account as well as via iTunes, should you want to.


Yes, you can – you just need to register your account with NOW TV, as explained above.

Once you’ve done that, you’ll be able to watch on your iPhone or iPad using the NOW TV app, or on any of our other supported devices. You’ll also be able to remove and rename your devices in the Devices area of My Account.

You can register up to 6 devices, and watch on 2 at the same time. Find out more about managing your devices 

Simply sign in to the app with your NOW TV account details, and you should be able to watch all your Passes.

Just sign out of your gen 2/3 Apple TV device, then create a NOW TV account by following the 'How to register' instructions above. Now sign back in to the app on your gen 2/3 Apple TV using your NOW TV account details. This will link your accounts.

You can now sign in to the app on your HD/4K Apple TV and any iTunes-billed Passes you had on your old Apple TV device will become available on your new one.

If you’re paying for your NOW TV Pass via iTunes, head to the Apple TV support site for help with billing issues.

For NOW TV billing queries, first check out the article on Viewing my payments. If you can’t find the help you need there, select the Get in touch button to contact us by live chat.

If you’re getting the error message, ‘We’ve run into a problem – Cannot connect to iTunes Store’, there’s a payment issue and you’ll need to contact Apple. To find out how, head over to the Apple TV support site.

If you bought your Pass on your Apple TV, you’ll be billed through iTunes so you’ll need to head to iTunes to manage your Passes, too. Here’s how:

On a PC or Mac:

Open iTunes, head to Account, then select View My Account. Find Subscriptions, then select Manage

On iOS – iPhone, iPad or iPod 

Open Settings, tap the name at the top of the list and select iTunes & App Store. Tap the email/Apple ID at the top of the list, then select View Apple ID. Tap Subscriptions to manage any NOW TV Passes.

For more help, head over to the Apple support site

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