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Get NOW on Apple TV

Got Apple TV HD (gen 4) or 4K? Download our shiny new NOW app and stream Entertainment, Cinema, hayu or Sports.

Our old app has now closed

We've now switched off our old NOW app for Apple TV. If you've got Apple TV HD (gen 4) or 4K, you can carry on watching on our new app.

Apple TV 2nd/3rd gen devices are no longer supported. But don't worry – there are loads of other ways you can watch NOW.

As part of this change, we also switched off iTunes billing for all members. If you were billed by iTunes, your subscription has now been cancelled. To carry on watching on Apple TV HD (gen 4) or 4K or another device, you'll need to restart your membership with NOW.

Apple TV

Already got a NOW account?

You're all set! Simply download the new NOW app on your Apple TV HD (gen 4) or 4K and sign in with your existing account details.


Brand new to NOW?

You'll need a NOW account before you can start using the new app. Just head over to, choose a membership and enter your details, including payment info, to create your account. Then download the app from your Apple TV App Store, sign in with your NOW account details and you're ready to start watching.



iTunes billing isn't available yet with our new Apple TV app, so if you've been paying for your membership through iTunes up until now, your subscription has automatically been cancelled.

To use the new app (or watch on any other device), you'll need a NOW account. Here's how to carry on watching:

  • Head to, add your membership again and create an account
  • Download our new app on your Apple TV or another device
  • Sign in to the app with your NOW Membership account details.

Keep in mindGoing forward, your membership will appear on your monthly card statement as a payment directly to NOW, rather than iTunes.

Because you were billed by iTunes for your Cinema Membership, it's been cancelled automatically. To carry on enjoying movies on NOW, you'll need to restart your Cinema Membership. Just head to the NOW Membership area of My Account and select Add membership next to the Cinema option.

Keep in mindYou'll need to wait until your existing iTunes subscription ends before you can restart your membership with NOW. This will depend on when your billing date is. You can check this in your iTunes account.

With the new NOW app on Apple TV gen 4 or later, you can watch in full HD with NOW Boost, but Dolby Digital 5.1 surround sound is not available.

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