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Get NOW on Apple TV

Got Apple TV HD (gen 4) or 4K? Download our shiny new NOW app and stream Entertainment, Cinema, hayu or Sports.

Our old app has now closed

We've now switched off our old NOW app for Apple TV. If you've got Apple TV HD (gen 4) or 4K, you can carry on watching on our new app.

Apple TV 2nd/3rd gen devices are no longer supported. But don't worry – there are loads of other ways you can watch NOW.

Apple TV

Already got a NOW account?

You're all set! Simply download the new NOW app on your Apple TV HD (gen 4) or 4K and sign in with your existing account details.


Brand new to NOW?

No problem – it's easy to join in via the NOW app. Just open the app, pick something you want to watch and follow the steps to join with that membership. Your monthly subscription will be billed by iTunes.



If you subscribe to NOW via iTunes, you'll need to cancel your membership through Apple.

Visit the Apple support site for more info on how to cancel.

With the new NOW app on Apple TV gen 4 or later, you can watch in full HD with NOW Boost, but Dolby Digital 5.1 surround sound is not available.

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