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What is NOW?

NOW is the easy way to get the movies, shows and sports you want, when you want.

You can watch on loads of devices, including tablets, smartphones and laptops, plus our very own NOW Smart Stick and  NOW Box.

How does it work?

To join NOW, you just need to create a free account and choose your membership.

There are 4 different types of membership: Entertainment, Cinema, Sports and hayu.

Simply pick the combination that suits you, and change whenever you like, as often as you like.

Each membership gives you access to the latest on demand movies or shows, and live TV channels too (except for hayu).


Cinema Membership 

7 day free trial, then €15 a month. 
You get 11 Sky Cinema channels, plus over 1000 movies to watch on demand.

Find out more about Cinema Membership

Entertainment Membership

7 day free trial, then €15 a month.
Critically acclaimed shows and kids TV you won’t find anywhere else.

Find out more about Entertainment Membership

Sports Membership

Choose from 2 different membership types to get your fix of live sports:

  • Sports Membership – €10 a day or €39 a month for all 11 Sky Sports channels.
  • Sports Extra Membership – €10 a day or €34 a month for 6 more channels, including BT Sport and Premier Sports.

Find out more about Sports Membership

hayu Membership

7 day free trial, then €6 a month.
You get over 150 box sets of top reality TV shows, added the same day as the US premiere.

Find out more about hayu Membership

First, you’ll need to create an account and choose your membership.

Step 1:

Go to

Step 2:

Select a membership to find out more or to add it to your basket. 

Add any other membership or available offers you want to your basket, and hit Checkout.

Step 3:

Fill in your details to create a NOW account.

You’ll need to complete all the fields, including payment info, so we can set up your account. Don’t worry, we won’t take a payment if you’re starting a free trial or you’ve got a voucher (you might have received one with your NOW Box or Smart Stick).

We’re always adding new movies and shows on demand.

You can browse our movies catalogue to see what’s available to watch right now, and see what shows are available on catch up and box sets on our entertainment catalogue.

Our kids section shows all the episodes and shows ready and waiting for your little ones to enjoy whenever they like.

Keep an eye on our sports highlights to see what live matches and events are on the way.

And discover all the binge-worthy box sets ready and waiting for you with a hayu Membership.


The NOW Smart Stick and the NOW Box both let you watch all the best and latest movies, shows and live sports on your TV.

Plus, both NOW devices connect to your broadband to turn your TV into a smart TV. You can watch more of your favourite shows with catch up TV from TV3, All 4 and more. Plus you get loads of extra apps, including Netflix, YouTube and Sky Store.

More info What apps are available on my NOW Box or Smart Stick?

You can watch NOW on your tablet, laptop or smartphone too.

You can add up to 6 devices and watch on 2 devices at the same time.

More info What devices can I use to watch NOW?