Manage profiles on NOW
Profiles are a great way for you and the whole family to watch the movies, shows and sports you love in one account. A profile allows you to personalise your NOW viewing experience, including content recommendations based on your watch history.
Good to knowFrom 18th February 2025, we’ll be rolling out some great new features on the NOW app. The app updates will roll out over several weeks so you may notice the old and new versions running side by side on different devices. It also means that profiles won’t be available on all supported devices straight away. Not sure if your device is supported? Take a look at our supported devices article or keep checking your app store for updates.
You can have up to 6 profiles on your NOW account. Each profile can have its own:
- Avatar
- Name
- Maturity ratings
- Profile PIN
- Autoplay settings
Managing a profile is simple. Find out how to create, switch, edit or remove a profile in the steps below:
Good to knowNew to NOW? Your account holder profile and a kids profile will be automatically created when you sign up.
To add another profile:
Step 1:
Head to the Who’s Watching Profiles page in the NOW app or through a web browser
Step 2:
Click on (+) New Profile
Step 3:
Enter a profile name
Step 4:
Choose an avatar
To add another kids profile, just select yes when prompted in the steps above.
Good to knowYou won’t be able to create a new profile when using a kids profile. To do this, switch to an adult profile.
Follow the steps below to switch to a different profile on your NOW account:
Step 1:
Click on your profile avatar
- On a smart TV: In the top left corner
- On a mobile device: In the bottom right corner
- On a web browser: In the top right corner
Step 2:
Choose the profile you’d like to switch to from the Who’s Watching Profiles page.
Step 1:
Head to the Who’s Watching Profiles page in the NOW app or through a web browser
Step 2:
Click on the pencil icon under the profile you’d like to edit
Step 3:
Make changes to your avatar, profile name or maturity rating. Or click on the toggles next to profile PIN or autoplay settings to turn them on or off. You’ll be asked to enter your account password when changing your maturity rating or profile PIN.
You won’t be able to edit a profile when using a kids profile. To do this, switch to an adult profile.
Keep in mindTo change a profile’s maturity rating, you’ll need to log in to your NOW account on a web browser, or via the NOW app on your phone or tablet.
Step 1:
Head to the Who’s Watching Profiles page in the NOW app or through a web browser
Step 2:
Click on the pencil icon under the profile you’d like to remove
Step 3:
Select the Delete profile option.
Keep in mindYou won’t be able to remove the account holder profile.
FAQs
Yes, you can choose to set a maturity rating to restrict what younger viewers can watch. You can also set up a profile PIN to stop kids from accessing content in adult profiles. Find out more in the articles below:
You can have up to 6 profiles on your NOW account, including the account holder’s profile.
Good to knowThe account holder profile cannot be a kids profile.