Introductory offers for new members

Thinking about joining NOW? Good call. You’re about to start enjoying epic entertainment – with no hassles.
We often have offers available to members joining NOW for the first time. Pick an option below to find out more about our sign-up offers.

Our free trial gives you access to Cinema, Entertainment, Hayu and NOW Boost for 7 days, for absolutely nothing.

Keep in mindTrials are limited to one per membership, per person – so you'll only be eligible for a free trial of something you haven't tried before.

  • Cinema Membership – Over 1000 movies, with up to 30 more added each month.
  • Entertainment Membership – Top pay TV channels and over 300 box sets, plus over 3000 kids' episodes on demand and 6 kids' channels.
  • Hayu Membership – Thousands of reality TV episodes on demand, with loads of shows aired the same day as the U.S.
  • NOW Boost – Watch ad-free on up to 3 devices at once in Full HD with Surround Sound. (Free trial not available if you only have Sports Day Membership. Find out more about NOW Boost). 

How it works

Go to and select the Cinema, Entertainment or Hayu Membership. If a free trial is available you'll see the option to Start 7 day free trial. Sign up with your details to get full access to Cinema, Entertainment or Hayu Membership for 7 days. You can watch your movies or shows on loads of devices, like your laptop, tablet, mobile and more.

Choose a membership to start a free trial

If you start a trial for one of these, or you add a Sports or Sports Extra Month Membership, you'll also have the option to add a Boost trial alongside it – or you can add one later in the NOW Membership area of My Account. (Note that only very limited Hayu shows are available in HD).

After your free trial ends, your membership auto-renews at just €11.99 a month for Entertainment or Cinema, €5.99 a month for Hayu and €5 a month for Boost – or cancel anytime. So your first monthly payment will be taken 7 days from when you start your trial.


If you're joining with a Cinema or Entertainment Membership (or both) from, you can save money by paying for multiple months in one go. The more months you pay for, the bigger your discount.

You need to pay for the entire period when you sign up, and you can’t take up the offer along with a 7 day free trial or receive a refund after you’ve paid. Offer prices are subject to change.
Joined NOW from one of our partner offers? Your introductory offer starts when you create your NOW account, enter your voucher code and apply it.

When you’ll be charged

This depends on the type of offer you’ve taken up and the T&Cs that apply. For offers with:
  • a monthly charge – payment will be taken 30 days from when you signed up, and monthly after that.
  • no charge – payment is taken when the offer ends. For the end date, check the offer T&Cs.
  • an upfront charge – you pay for the offer when you sign up. And when the offer period ends, your monthly payment starts.

Your offer details

To check the details of your offer, simply sign in to the NOW Membership area of My Account.