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How to become a NOW Member

Welcome to the home of brilliant entertainment! Joining NOW is easy – and you can even try out a Cinema, Entertainment or hayu Membership free for 7 days before you pay.

Select the kind of membership you want below to find out how to get started:

We want you to see just how much you’ll love NOW before you pay anything. That’s why we offer a 7 day free trial of our Cinema, Entertainment and hayu Membership.

Step 1:

Head to, select an Entertainment, Cinema or hayu Membership and then pick the free trial option.

Step 2:

Follow the onscreen instructions to create your NOW account.

Step 3:

Finally, enter your payment card details to activate your account.

You’re now ready to go. NOW is available on loads of devices, so simply pick one to get started with, find a movie or show, and start watching.

When your free trial ends, we'll take your first payment. You'll pay €15 a month for Cinema or Entertainment Membership or €6 a month for hayu. You can cancel at any time.

There are a few sports options to choose from, so if you're not sure which one you want, check out our help article on Sports Membership.

Once you've decided:

Step 1:

Head to the Sky Sports or Sports Extra page, depending which one you fancy, and pick the type of membership you want – Day or Month.


Select either Day or Month Membership.

Step 2:

Follow the onscreen instructions to create a NOW account.

Step 3:

Finally, enter your payment card details to activate your account.

Can I add my membership now but save it for later?

Your Sports Month Membership will start right away, and auto-renew each month.

You can start your Sports Day Membership at a time that suits you. When you add your membership, it'll automatically be saved for you, and will activate whenever you start watching a sports channel.

Your membership will run continuously once you start it. You won’t be able to pause it.


Already a NOW Member?

Did you know you can add a membership in My Account?

Head to My Account and then NOW Membership to add to your existing membership (you'll need to sign in, if you haven't already).

Just choose Start free trial or Add membership, and start watching right away.