Can I watch NOW without ads?
If you're a Cinema, Entertainment or Sports Member and you don't have Boost or Ultra Boost, you'll probably be seeing ads when you watch on-demand shows, movies and sport.
(Ads are always shown across live channels.)
How can I watch without ads?
If you'd prefer to watch on-demand shows, movies and sport without ads, you can choose to upgrade to Boost for just £6 a month, or Ultra Boost for £9 a month.
Upgrading means you can watch ad-free, and you also get extra streams so you can watch on up to 3 devices at the same time.
Plus, if you've got a device that supports all the other features of Boost or Ultra Boost, you can enjoy an enhanced viewing experience with full HD or 4K Ultra HD HDR, Dolby 5.1 or Atmos, and 50fps on Sky Sports channels. Find out more about all the benefits of Boost and Ultra Boost
Does having Boost or Ultra Boost mean I won't see any ads?
With Boost or Ultra Boost, you won't see ads when you watch on-demand shows, movies and sport. You'll still see promotional trailers for shows, movies and events you can access, as well as ads that appear on live channels.
How do I upgrade to Boost or Ultra Boost?
Just head over to the NOW Membership area of My Account and look for the Viewing experience section where you can choose your upgrade.
FAQs
No, there are no ads in Hayu shows.
Yes, you can. Even if you can't benefit from full HD/UHD, surround sound or Dolby Atmos, you'll still get the extra streaming allowance and be able to enjoy ad-free viewing.
If you’ve got a monthly membership, you might be eligible for a free 7-day trial of Boost or Ultra Boost. Just head over to the NOW Membership area of My Account to see if a free trial is available.
If you’ve only got Sports Day Membership, you won’t be eligible for a free trial but you can add Boost for just £6 a month, or Ultra Boost for £9 a month. Head to NOW Membership where you can manage your viewing experience.
Keep in mindYou won’t be able to get Boost or Ultra Boost if you’ve only got Sports Mobile Membership.