What is NOW?
NOW is the easy way to get the movies, shows and sports you want, when you want. All you need to get started is an internet connection and a compatible device.
You can watch on loads of devices, including smart TVs and streaming devices, laptops, smartphones and games consoles.
How does it work?
To start watching NOW, just choose your membership and create a free NOW account to join.
There are 4 different types of membership: Entertainment, Cinema, Sports and Hayu.
Simply pick the combination that suits you, and change whenever you like, as often as you like.
Each membership gives you access to the latest on demand movies or shows, and live TV channels too (except for Hayu).
Sign up with a minimum-term plan
We'll sometimes have a minimum-term plan available for our Entertainment, Cinema and Sports Memberships, which allows you to sign up for a fixed period of several months at a lower monthly price.
This means that if you cancel your membership during your minimum term, your cancellation won’t take effect until your plan ends.
Head to NOWTV.com to see our current minimum-term plans.
Join NOW with EE TV
You can also join NOW by signing up for TV with our partner EE TV.
Just follow the steps in the FAQs below to sign up. Alternatively, pop into your local EE store or call 0800 800 150 to speak to an EE expert.
Get unlimited broadband with NOW
On top of the latest and best TV, you can get reliable, unlimited broadband and calls with NOW. With no contract.
FAQs
Entertainment Membership
£9.99 a month
Critically acclaimed shows and kids TV you won’t find anywhere else.
More infoFind out more about our Entertainment Membership
Cinema Membership
£9.99 a month
You get 11 Sky Cinema channels, plus over 1000 movies to watch on demand.
More infoFind out more about our Cinema Membership
Sports Membership
Choose a Day or Month Membership to get your fix of live sports:
- Sports Month Membership – £34.99 a month, all Sky Sports channels
- Sports Day Membership – £14.99 for 24 hours, all Sky Sports channels.
More infoFind out more about our Sports Membership
Hayu Membership
£4.99 a month
You get over 150 box sets of top reality TV shows, added the same day as the US premiere.
More infoFind out more about our Hayu Membership
Catch all the action in HD or UHD with Boost or Ultra Boost
Add Boost or Ultra Boost to watch ad-free and get all Sky Sports channels, most movies and selected shows in full HD. Plus other extras, including:
- Watch all Sky Sports channels at 50 frames per second
- Get awesome audio with Dolby Digital 5.1 or Dolby Atmos
- Stream on 2 or 3 devices at the same time, instead of just 1.
First, you’ll need to create an account and choose your membership.
Step 1:
Go to NOWTV.com/membership and choose from Cinema, Entertainment, Sports or Hayu Membership.
Step 2:
Add any other membership you want to your basket, then go to Checkout.
Step 3:
Fill in your details to create a NOW account, and select Start watching.
You’ll need to complete all the fields, including payment info, so we can set up your account. Don’t worry, we won’t take a payment if you’re starting a free trial or you’ve got a voucher.
There are 2 ways to create a NOW account if you're an EE TV customer: online, or via your on-screen EE TV guide.
To sign up online:
Step 1:
Go to EE.co.uk/TV and pick one of the flexible TV packages which include a NOW Membership.
Step 2:
Fancy any of the other NOW Membership options?
You can tailor your package by adding more membership options as a monthly bolt-on. 7 day free trials are available for Entertainment, Cinema and Hayu Membership.
When you're done, head to Checkout.
Step 3:
You’ll be asked to enter your NOW email address.
If you already have a NOW account, EE TV will send you a One Time Passcode to that email address to validate that you're the account owner.
If you’re new to NOW, you won’t need to do anything and you can skip to Step 5.
Step 4:
If you’re an existing NOW member, you can choose to move your current NOW Membership to your EE TV bill, or cancel it.
If you chose to cancel any of your membership options, they'll stop on your next payment date.
Step 5:
Confirm your order and start enjoying NOW Membership on your EE TV box and on loads of other devices.
To sign up via your EE TV guide:
Step 1:
Find a NOW channel you’re interested in on your on-screen TV guide. Select something you want to watch and press OK to see what packages you can get that include NOW Membership.
Step 2:
Select a new package to see full details, including all the extra channels you’ll get. Select Continue with this package next to the one you want.
Step 3:
Enter your Payment PIN.
Step 4:
Confirm the email address you want to use to register your NOW account. This can be the same address you use for your EE TV account, or you can enter a different one.
Already got a NOW account? Just enter the email address you used to set up your account. If you can't remember what address you used, our Account finder might be able to help.
Step 5:
Follow the steps to choose your email preferences for your new NOW account, and to review your order and terms and conditions. When you’re happy, select Continue.
Step 6:
Select Activate new channels to add your new channels to your EE TV programme guide and start watching.
To stream in full HD, or up to 4K Ultra HD HDR for selected content and devices, upgrade to Boost or Ultra Boost and get:
- A fully immersive audio experience with Dolby Digital 5.1 or Atmos
- Selected Sky Sports+ streams in full 1080p HD (where the video feed allows for higher stream quality. Dolby 5.1 surround sound not available)
- With Ultra Boost, 4 dedicated UHD sports channels (Sky Sports Main Event & Sky Sports F1, and 2 ad-hoc channels, Sky Sports UHD 1 & 2), plus selected shows and movies in up to 4K UHD HDR on compatible devices
- Extra devices, so 2 or 3 people in your household can watch at the same time
- Plus you can stream on-demand sports, shows and movies ad-free. Find out more
How do I get NOW Boost or Ultra Boost?
When you join NOW, you might see the option to add Boost or Ultra Boost when you choose your membership. Or you can upgrade later in the Membership area of My Account.
Keep in mindYou won’t be able to get Boost or Ultra Boost if you’ve only got a Sports Mobile Membership, or if you only have membership you pay for via a third party such as Apple or Amazon.
We’re always adding new movies and shows on demand.
You can browse our movies catalogue to see what’s available to watch right now, and see what shows are available on catch up and box sets on our entertainment catalogue.
Our kids section shows all the episodes and shows ready and waiting for your little ones to enjoy whenever they like.
Check out our sports highlights to see what live events are coming up with a Sports Membership.
And discover all the binge-worthy box sets ready and waiting for you with a Hayu Membership.
You can watch NOW on loads of devices, from your tablet or laptop to your PS4 or Xbox.
You can stream on 1 device at a time (2 or 3 if you have Boost or Ultra Boost).
More info What devices can I use to watch NOW?
Xfinity Internet customers in the United States can enjoy NOW TV, which lets you stream 40+ live channels and on-demand content with no annual contract – as well as giving you access to Peacock Premium at no extra cost.
For more info, head to the Xfinity website.