Welcome to the new NOW

From 16 March 2021, NOW TV has become NOW, with a new look and feel, and new logo.

You’ll notice a few more changes too. Instead of the NOW TV Passes you’ve had previously, you’ll be part of a community with our NOW Membership.

But don’t worry – the brilliant entertainment we offer our members, from the world’s best critically acclaimed shows, to new and exclusive movies and unmissable sports, hasn’t changed.

NOW Broadband will be part of these changes too, with our Brilliant Broadband, Fab Fibre and Super Fibre products becoming broadband Membership plans.

Not sure what these changes mean for you? Check the FAQs below to find out more.


NOW Membership is the new name for NOW TV Passes, designed to reflect NOW’s new identity and community.

There are 5 membership options, corresponding to our NOW TV Passes:

We haven’t changed any of our prices, or any of the brilliant content you know from your Passes.

And NOW Membership can be enhanced with NOW Boost for £5 a month - enabling streaming across 3 devices at the same time as well as full 1080p HD and Dolby Digital 5.1 Surround Sound. Find out more

You can manage your membership options in My Account at any time.

Not at all – if you’ve already got one or more Month Passes, you don’t need to do anything. Your existing subscription will continue as the corresponding NOW Membership option, at the same price.

No, none of our prices have gone up due to these changes. So you’ll continue to pay the same for your NOW Membership as you paid for your NOW TV Passes.

But just so you know, the price of NOW Boost increased from £3 to £5 a month on 15 July.

As a NOW member you’ll be part of a community who love and live for brilliant entertainment. 

You’ll have access to the same critically acclaimed, unmissable content on the streaming platform as you always have, via our membership options.

What’s more, there’s no contract, and you can cancel at any time. To manage your membership, just head to My Account.

Depending on your package, you’ll now have one of the NOW Broadband Membership plans below:

  • Brilliant Broadband – NOW Brilliant Broadband Membership
  • Fab Fibre – NOW Fab Fibre Membership
  • Super Fibre – NOW Super Fibre Membership 

As a NOW Broadband member, you’ll continue to receive the same broadband service as before. The cost of your monthly plan won’t change either.

You can view your membership plan in My Account.

No, our website address will remain as NOWTV.com – so you don’t have to update any bookmarks to find the entertainment you love.

Don’t worry if you don’t see our new logo or name on the NOW app on your device right away. Not all apps will be updated at the same time, so keep an eye out for app updates over the coming months.

Some emails for NOW Broadband members won’t be updated until later this year, so don’t worry if you can still see the old logo – it’s still from us.

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